About me

I’m the only Lindsey Berthoud on the internet. It’s pronounced “Burr-too”, an anglicised version of a Swiss family name.

But you can call me Lindsey.

I work with a portfolio of small businesses and individuals, providing strategic and hands-on digital, marketing, management, project and organisational support.

As a generalist, I’m finally embracing my Twitter handle and telling the world “herding cats” is my super power; pulling disparate threads of a project together, coaxing them in the right direction, organising things and getting stuff done.

My story

My experience spans 20+ years working with start ups, online businesses, charities, individuals and member organisations on marketing, operations, community engagement, operational governance and team capacity building.

Having learned extremely useful admin and people skills as a CEO-level PA early in my career, I set out to see if I could make a living from writing. I went back to university to study literature at masters level and took up every opportunity to write about my love for contemporary dance. This led to me joining the editorial team at Londonist to share my passion for making dance accessible to more people. I rapidly developed into a total London nerd and became managing editor. Determined to turn this new passion into my job, I was part of the founding team of a new business to do just that and its first managing director.

I absolutely loved running the nimble, creative, high achieving, commercially successful small business, bootstrapping it from nothing. We had top notch content, an avid fan base and a very talented and lovely staff team. I had to learn how to sell and make money from our content whilst retaining the integrity of the brand. The transition from hobby blog to business wasn’t easy but it was very rewarding.

This experience gave me lots of useful skills and knowledge that I wanted to share working with like-minded people in different settings, recreating that great collaborative team spirit.

I now work with organisations and individuals who either need time back in their day to focus on what they’re really good at or as an interim professional to enhance teams and deliver projects. The range of sectors and projects I’ve been involved with is really wide. I consider myself industry agnostic (but love a London project). Equally, the work I’ve delivered for those businesses is very varied, from strategising, to planning and doing.

What matters most is that I’m learning new things, working effectively with good people and enjoying it.

Find out more about my work on the blog.


I am happy to negotiate retainers, adhoc hours and project fees. Contact me today for a free, no obligation chat.